Email marketing is credited with producing the best ROI of all digital channels. Research suggests that every pound invested in it will...

Acting out as a small business can put you up against lots of competition from large-scale companies when it comes to digital marketing....

About the author: Anu Ramani is the founder and CEO of Isoline Communications, a worthy partner of Consonna specializing in B2B content...

One of Women4Tech sessions at Mobile World Congress 2018, Laura Abasolo of Telefonica Group speaking Mobile and tech still struggle with...

With a little over 2 months left until Barcelona's Mobile World Congress, its core topics have been announced, as well as keynote...

Many times B2B IT companies are not investing in their social media presence because they don’t see quick wins out of it in terms of...

When PR veteran Matt Humphries gathers a panel to discuss media at MWC, and it is chaired by BBC technology reporter Zoe Kleinman, things...

The concept of change has been prominent in sales discourses for some time now. Sales people and departments are advised to embrace...

With Barcelona's Mobile World Congress three months away, companies and media professionals are starting to look at the PR aspect of the...

5G, Internet of Things, RCS, diversity in IT and telecoms and other hot tech topics were tackled at this October’s GSMA WAS#8, hosted by...

Infobip, global communications platform for businesses is hosting GSMA's Wholesale Agreements and Solution Group (WAS) meeting October...

Have you engaged in media relations so far? Were you successful in communicating the message you wanted, tuned with your business vision...

More than once, I heard business professionals saying how companies they worked for featured their achievements in internal...

It’s 2018 and many small and mid-sized B2B IT companies are still struggling with the same problems – they have a good product, have...

Who are the powerful women in tech of the 19th, 20th and 21st centuries? The International Women's Day inspired a group of IT ladies to...

Best wishes for the new 2018, may it be filled with happiness, inspiration and success!

About the author: Andy Eldrige is a director and co-founder of XYZ Communications, a data-driven B2B PR and content marketing agency. PR...

About the author: Anna McCrory is a director and co-founder of XYZ Communications, a data-driven B2B PR and content marketing agency....

A well planned and architectured website can play a major role in how a business markets and sells. It can power communication, educate...

It's been around for a while, yet many still struggle with understanding blockchain, and why it's so important. Let alone how to start a...