In the mobile world, January marks the beginning of countdown to the world’s largest mobile event - Barcelona's Mobile World Congress (MWC). Its' 2020 edition will take place 24-27 February, centering around the new digital era enabled through advanced connectivity and artificial intelligence. Industry leaders and visionaries will look to spark discussion and open up new business horizons.
The 5G Era, sponsored by Deloitte as one of the main topics, will highlighting how next-generation networks and development of global connectivity potential will shape businesses and cultures. Artificial intelligence has been a recurring theme for several years now (check Becoming AI-Ready: Surviving & Thriving in a Robot Age).
Topics will also include Customer engagement as key battleground for brands, the future of Media &Entertainment with AR/VR and rich content forms, Security & Privacy in data usage, fraud detection and legal framework while conducting technological businesses responsible to Our Planet and, finally, using a blend of new technologies like industrial IoT, big data, analytics, AI, robotics, 3D printing and machine learning for unlocking new revenue streams and engagement models. MWC will traditionally host Partner Programmes, as well as Ministerial Programme with focus on policy enablers for digital investment and adjustments of regulatory frameworks to new markets and values for citizens.
As marketing and consulting company, we have been attending MWC since our founding, providing our clients from IT sector comprehensive support for the event. We are helping our clients and partners each step of the way - from planning and preparation to message crafting and on-site support, as we assist in meetings related to marketing, communications and influence. We are also regular at GSMA Women4Tech Summit, aimed at advocating the power of inclusion and valuable insights of diversity.
As a company working with fast-moving industries and galloping technologies, we stay on top of industry trends, especially in messaging and mobile payments, which means continuously learning alongside the best. Drop us a note if you would like to meet at MWC 2020 in Barcelona, and discuss how we can support your growth opportunities.
(Update: The event was cancelled due to COVID-19 pandemic outbreak. MWC 2021 could take place March 1-4)