May 22, 2019

#MTFLabs, hosted by Infobip at their HQ Campus Pangea brought Music Tech Festival’s global community of experts to Istria, Croatia this May. It is yet another sign of growing IT and innovation community shaping itself in this Northern Adriatic peninsula, stunned by the...

March 27, 2019

At first it seems stunning, on closer look it probably isn’t. It’s 2019, and things for women in technology still progress all too slow. At Consonna, we have already discussed mobile and tech struggling with gender and diversity. In part, it was in anticipation of what...

March 25, 2019

According to a recent study by Juniper Research, 3.5 trillion business A2P (Application-to-Person) messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40% growth.

The study A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023, forecast...

February 19, 2019

Email marketing is credited with producing the best ROI of all digital channels. Research suggests that every pound invested in it will produce an average of 38 pounds in return. Its effectiveness has improved over the years, and email address remains an individual's u...

December 21, 2018

One of Women4Tech sessions at Mobile World Congress 2018, Laura Abasolo of Telefonica Group speaking 

Mobile and tech still struggle with many aspects of gender and diversity. With MWC19 around the corner, it's interesting to look at what world's most influential tech e...

December 14, 2018

Gavin Patterson of Mobilesquared estimates there were around 80 million active RCS users around the world at the end of 2017. This could rise to about 275 million this year and 1 billion by the end of 2019.

December 11, 2018

Many times B2B IT companies are not investing in their social media presence because they don’t see quick wins out of it in terms of sales and business development. They will focus on cold calling, paid advertising, business networking events and things that have tradi...

November 30, 2018

When PR veteran Matt Humphries gathers a panel to discuss media at MWC, and it is chaired by BBC technology reporter Zoe Kleinman, things can’t but get super-compelling and super-interesting for anyone who’s ever struggled with understanding the media machine surroundi...

November 20, 2018

The concept of change has been prominent in sales discourses for some time now. Sales people and departments are advised to embrace change, and there is a growing awareness about having to keep up with change, in order to remain successful.

In larger organizations, it i...

November 17, 2018

With Barcelona's Mobile World Congress three months away, companies and media professionals are starting to look at the PR aspect of the show. What could MWC19 bring in terms or media opportunities? How to best place your PR efforts at the show?

This Friday in London, B...

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