May 29, 2019

Hosted in Pula, Bloomsday Croatia is a literary festival, dedicated to popularising the life and work of the modernist writer James Joyce, who wrote pieces of his fiction while living in Pula.

Now preparing for its 9th year, Bloomsday Croatia focuses on exploring multi...

May 22, 2019

#MTFLabs, hosted by Infobip at their HQ Campus Pangea brought Music Tech Festival’s global community of experts to Istria, Croatia this May. It is yet another sign of growing IT and innovation community shaping itself in this Northern Adriatic peninsula, stunned by the...

March 27, 2019

At first it seems stunning, on closer look it probably isn’t. It’s 2019, and things for women in technology still progress all too slow. At Consonna, we have already discussed mobile and tech struggling with gender and diversity. In part, it was in anticipation of what...

March 26, 2019

The case study is a powerful tool in the content marketing arsenal, an invaluable testament to the credibility of a business and validity of its messaging. Indeed, for 48% of content marketers in the UK it’s the most powerful, even more so than social media posts and w...

March 25, 2019

According to a recent study by Juniper Research, 3.5 trillion business A2P (Application-to-Person) messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40% growth.

The study A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023, forecast...

March 21, 2019

Communicating a message in perfect tune with your product can be difficult, especially in the ever-changing media landscape. Tons of marketing materials compete for the attention of individual and corporate buyers, but only few will truly resonate with their needs.

Tech...

February 19, 2019

Email marketing is credited with producing the best ROI of all digital channels. Research suggests that every pound invested in it will produce an average of 38 pounds in return. Its effectiveness has improved over the years, and email address remains an individual's u...

February 4, 2019

Acting out as a small business can put you up against lots of competition from large-scale companies when it comes to digital marketing. At times it can be frightening. These guys seem to enjoy the best of both worlds in terms of brand presence and funds, stirring up s...

January 9, 2019

Content marketing is a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a target audience.

December 21, 2018

One of Women4Tech sessions at Mobile World Congress 2018, Laura Abasolo of Telefonica Group speaking 

Mobile and tech still struggle with many aspects of gender and diversity. With MWC19 around the corner, it's interesting to look at what world's most influential tech e...

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